The success of your shooting range or firearm retail business depends largely upon the decisions you make early in the process. We work together with both new business owners and existing retailers to develop a strategic plan that is robust, flexible, sophisticated and goal oriented.

Your business plan will act as an operating tool which, when properly used, will help you manage your business and work effectively towards its ongoing success. At Point of Impact, we will help you evaluate the realistic feasibility of your project, allocate resources and measure the results of your actions, help you set realistic goals and make educated informed decisions.

Important factors to consider in your business plan include:

  • - Initial investment
    - Setting appropriate expectations
    - Space and structural requirements
    - Revenue opportunities
    - Ongoing operational costs

  • - Inventory investment
    - Staffing levels
    - Range safety
    - Repair costs
    - Lead reclamation