At Point of Impact, we specialize in firearms retail and range solutions that help businesses run more efficiently and profitability.

With over 65 years of combined experience, our firearm retail and range consultants are the trusted advisors that can guide you through even the most complex business situations.


Hank Yacek

– 30+ years in the firearms industry
– Former Owner/Partner of Classic Arms and Archery
– Member of NSSF Retail Advisory Council
– Speaker at SHOT Show University
– Developed the industry’s first, industry specific sales and management training
– Worked with hundreds of range and retail facilities across the country develop and refine their business practices
– Worked with Manufacturers to develop new products and ways of selling them to meet modern retail expectations
– Strives, every day to find better, more efficient, and retail relevant ways to do business
– Worked with numerous industry and outside of industry partners to help retailers bring their business to life
– Helped develop the industry’s first data driven methodology to create store inventory assortments

Doug VanderWoude


- 35 years firearms industry experience
- Founder Silver Bullet Firearms Indoor Range & Training Center
- NSSF Range Committee Member
- Started industries first ever range development program
- Charter member of first P20 firearms group
- Consulted with and increased profitability of 100’s of shooting ranges
- Ti V23 VanderShoot
- Speaker at the NRA Range Development Conference
- Speaker at SHOT Show University