With over 30 years of experience in the firearms industry, Hank Yacek is a seasoned expert and innovator. He is a former Owner/Partner of Classic Arms and Archery and a current member of the NSSF Retail Advisory Council. Hank has contributed to the industry as a speaker at SHOT Show University, sharing his knowledge on sales and management. He is recognized for developing the industry’s first sales and management training specifically tailored to firearms retail.
Throughout his career, Hank has worked with hundreds of range and retail facilities nationwide, helping them refine their business practices to stay ahead of the curve. He has also collaborated with manufacturers to create new products and adapt sales strategies to meet modern retail expectations. Hank is driven by a passion to find better, more efficient, and retail-relevant ways of doing business.
His work extends beyond traditional partnerships, having collaborated with both industry leaders and external partners to bring innovative solutions to firearms retailers. Hank was instrumental in the development of the first data-driven methodology for creating store inventory assortments, revolutionizing how firearms retailers approach their inventory planning.
